Advanced Analytics – Happeo

Advanced Analytics

In this article, you can gain insight into Happeo's Advanced Analytics and learn what each element consists of.

Package information: Happeo’s Analytics are available for Growth and Enterprise Packages.

Permissions: Advanced Analytics can be viewed by platform admins and users with analytics permissions. Learn more about analytics permissions in this article.

Happeo’s Advanced Analytics, which is accessible by Admins, provides you with insight into what’s been happening inside your Happeo.

For example, you can find data and graphs showing you how users interact with Channels and Pages in your environment. You can also find influencer statistics and search data.

Data updates

Happeo’s Advanced Analytics can be found by clicking on your avatar and selecting Analytics.

Note: If you are on the Starter Package, you will only see Activity and Influence metrics.

Controls

Note: Applying a control (filter, date range, or interval) focuses on user activity within the specified parameters. It's important to understand that a CSV export includes all posts that generated impressions during this timeframe, regardless of their creation date. In essence, controls refine how you analyze user interaction with posts, not the posts themselves.

At the top of the Analytics page (by default you will be taken into the Analytics Overview), you can find filters, namely:

You can easily toggle between different date ranges or select a custom date range. This will change the data calculated in the overview.

Note: The data range and interval options will remain visible at the top as you navigate through different sections, such as Channel Overview, Pages Overview, etc.

You can also export a CSV, which will give you the possibility to dig deeper into the data and make your own graphs such as with Google Sheets.

By clicking on the Filters tab on the left of the page, you can also filter the data based on Organization unit paths and Organizations.

Note: For Microsoft organizations, the option to filter based on Organization unit paths is not available unless the Microsoft organization has set up trust with a Google organization.

Lastly, whenever you are presented with a graph, you can change the presentation of the data by clicking on the graph symbol at the top right corner of the graph.

Additionally, sometimes filtering options will be available at the bottom of a graph that you can toggle between or have toggled simultaneously.

Overview

The overview gives you a summary of what has been happening in your Happeo. You can find the most important heartbeat numbers on top such as:

You can also find graphs of:

To get a more in-depth view of the statistics for each category, you can navigate to a specific section from the menu.

Note: You can view the precise data corresponding to specific days by hovering over the data points in the graphs. Additionally, you can customize the information displayed on the Active Users and Post Engagement graphs by toggling the filtering options at the bottom of the graphs.

Another note: Unique users are counted across the desktop and mobile versions of Happeo. This means that if a user views a Post on both the desktop and mobile versions of Happeo, only one unique view will be counted.

Content filters

Happeo's Advanced Analytics empowers you to uncover deeper insights by filtering data down to the specifics you need. Currently, you can filter by audience and channels, allowing for a more granular understanding of your content's reach and engagement.

Channels

Overview

The Channel overview provides you with a summary of how users within your environment are using Channels. You can find the following data:

You can also find Channel statistics for:

Note: Active mobile app users are calculated the same way as active users.

Explorer

The Channel Explorer presents you with the data for individual Channels. For instance, you can find the following information:

Posts

Here, you can find a summary of:

You can also find a graphical representation of Post Engagement for all Channels within your environment.

You can uncheck the boxes at the bottom of the graph based on the data you want to be shown. The data you can view include totals of:

By checking these boxes, you will be shown data over a specific period of time depending on your filtering options.

Lastly, by hovering over each data point on the graph, you will be presented with the aforementioned data for a specific date.

Pages

Overview

The Pages overview shows you a summary of the page engagement within your environment. This overview includes data of:

In the selected time period, you can also find graphical representations of:

By hovering over each data point on the graph, you will be presented with the aforementioned data for a specific date.

You can uncheck the boxes at the bottom of the Active Page users graph based on the data you want to be shown. The data you can view include totals of:

Explorer

The Page Explorer provides you with data for every individual Page within your environment during the chosen time period. Here, you can find:

People

Activity

The activity overview provides you with a summary of the users who have contributed the most on the basis of the total number of Page and Post impressions they have contributed, as well as Posts and comments they have created. Top influencers have the highest counts in all of these.

Note: Contributors must be active during the selected period to appear on the list. Additionally, the contributors shown are based on the audience you have selected.

In addition, you have the ability to filter the results based on Channels by clicking on the filter option located at the top-right corner of the page.

The data provided in this overview include:

Impressions

Impressions are the total number of unique users who have viewed a Page or a Post.

Note: Pages and Posts can be seen multiple times, meaning they can garner multiple impressions.

Page impressions

Page impressions refer to Page engagement. They are the total number of unique users who have viewed a Page. For a Page impression to appear in the Analytics, a Page must be viewed.

Post impressions

Post impressions refer to Post engagement. They are the total number of unique users who have viewed a Post. For a Post impression to appear in the Analytics, a Post must be seen in full. This does not include or relate to comments and emojis.

Note: For example, if a user views an Article in January and then revisits it in February, it's considered as one unique view since we monitor engagement in the backend. However, if you export data for January and February individually, we'll tally the views for each month, resulting in a count of two views. But if you export data spanning from January to February, it will be treated as a single view.

Why are total impressions not included in Post Analytics?

The reason that total impressions (views) are not included in Post Analytics is due to the way impressions are counted, which takes scrolling into account. When we include total impressions, it can lead to inflated numbers for several reasons. For instance, a Post may remain visible on the Channel for an extended period, which counts as an impression when a user opens the Channel and sees the Post, or the same individuals may read the Post repeatedly. Additionally, a large number of users simply viewing the Post could also contribute to high impression counts.

However, high impression counts may not necessarily provide meaningful insights about the Post's actual performance or engagement. Therefore, total impressions are excluded from Post Analytics because they offer limited value in understanding the Post's true impact.

Post reactions

Post reactions refer to the likes given to a Post.

Comment reactions

Comment reactions refer to replies and likes given to a comment.

Influencer

In the influencer overview, you will be presented with the top influencers for all Channels in your environment within a specified period of time. To filter these Channels, you can click on the Channel filtering option on the top-right of the page and select a specific Channel from there.

The top influencers are determined based on the total number of Post comments, Post likes, and comment likes they have received. Top influencers have the highest counts in all of these.

Note: For influencers to appear on the list, they must have been active during the selected period. Additionally, the influencers shown are based on the audience you have selected.

The data shown includes:

Search

Overview

The Search overview provides you with statistics regarding the total number of searches within a given frame of time. Moreover, it shows you:

Why do users get domain-based search results?

In the Search overview, you can also find a graph of total searches, which you can filter the data based on:

By hovering over each data point on the graph, you will be presented with the aforementioned data for a specific date. You can also find the total number of searches for a given date.

Charts vs. cards

In the past, charts grouped sessions by the start time whereas cards grouped sessions by just the general timestamp (without considering start time). This caused a mismatch, especially for monthly views.

Now, cards will also group by the search session start time (just like the charts).

This might lead to slightly different numbers between cards and charts, but it means the data is more accurate overall.

Additional glossary

Terms

The search terms presented in this section reflect the most searched terms in your environment within a given period of time. You can also find the:

Google Analytics

This section will enable you to use a Google Analytics tracking ID to use Google Analytics to track how Happeo is used. To learn how to set up this integration, please see our article regarding the Google Analytics integration.

Exporting a CSV

From the Analytics page, you can export a CSV of:

To export a CSV of any of the above data, you can find the export button at the top right corner of the page. By clicking on any of the types of data, a CSV file will automatically be downloaded.

Q&A

If Happeo is set to open by default when opening a browser, does it affect the count of "Active Users"?

Yes, when Happeo is reloaded by a user, it will affect the "Active Users" count.

When counting Page views, does going from the environment's homepage to another, and then back to the homepage count as three different Page views?

Yes, the aforementioned scenario will be counted as three Page views. However, in this case, there are two unique page views:

  1. One for the homepage
  2. And one for Page you visited

Is it possible to get a full list of Pages (not Page Groups) in the CSV export?

Unfortunately, obtaining a complete list of Pages in the CSV export is not currently possible. However, you can use a workaround by adjusting the start date in the Analytics view settings. By setting the start date to date as far back as two years, you can include as many Pages as possible in the export, thus creating a more comprehensive list. While this method may not capture all Pages, it can help provide a broader overview of the available Pages in the exported CSV file.

Is there a way to see who isn't using Happeo?

To determine who isn't using Happeo, you can utilize the CSV export feature accessible through Admin Settings > User Management.