# Analytics Permission

This article details what analytics permissions are in Happeo and how to grant users these permissions.

## What is the analytics permission?

In Happeo, the **analytics permission** controls access to valuable insights, allowing you to view and export data related to:

- **Channel analytics**  - Overall channel activity
  - Individual channel performance
  - General post analytics
- **Page analytics**  - Overall page activity
  - Individual page performance
- **People analytics**  - Identification of activity and influence within Channels
- **Search analytics**  - Overall search activity
  - AI-powered search performance overview and feedback
  - Top search terms
- **Google analytics**

**Audience filters**

Analytics permissions allow you to filter data using audience filters. This enables you to analyze data for specific groups within your organization, such as teams, departments, or managers, providing valuable insights into their activity and engagement within Happeo. [Learn more](https://help.happeo.com/hc/en-us/articles/22294967798929-Analytics-Audience-Filters).

**Data export capabilities**

Users with analytics permission can also export analytics data in CSV format for further analysis and reporting.

**Learn more** about Happeo’s analytics in [this article](https://help.happeo.com/hc/en-us/articles/8064737724817-Advanced-Analytics).

### Why grant this permission?

Happeo **admins** can grant analytics permission to empower designated individuals, such as data analysts or communication managers, to gain deep insights into how Happeo is used within the organization. **Previously**, access to the analytics page was only available to platform admins. This change allows select users to track key metrics, identify areas of success and improvement, and make **data-driven decisions** to enhance user engagement and communication.

## Who can have the analytics permission?

Happeo **administrators** have analytics permission by **default** and can **grant** them to **regular users.** When granted, regular users gain access to the '**Analytics**' section within the **Admin Settings** (accessible by clicking their **avatar** in Happeo's main navigation).

## How to give a user analytics permission

As an **admin,** to grant a regular user analytics permission:

1. Click your **avatar** from Happeo’s main navigation
2. Select **Admin Settings**
3. Go to **User Management**
4. Search for the **user** you want to give analytics permissions to
5. Click the **three dots** next to their name
6. Click **Permission management**
7. (Google only): **Uncheck** “Inherit permissions and seating settings from the organizational unit”
8. **Check the box** “Can access analytics”
9. Hit **Save**