Podcast: The role of employee ambassadors and how to find them

Jonathan Davies
25 mins read

Table of Contents

“Happy employees are around 20% more productive.” That’s all well and good…but what’s the recipe for a happy worker? In this week’s podcast, we are joined by Imogen Hitchcock, all around Internal Communications expert.

The Internal Communication Podcast - Episode 12 from Happeo on Vimeo

Why is having employee ambassadors important?

Jonathan Davies: Amazing.
Imogen Hitchcock: I am incredibly passionate about the power of ambassadors.
In marketing, people trust people over brands. Adjusting this to an internal perspective, would you trust a colleague more than a top-down message?
We need to harness the power of internal ambassadors to tell the human story of our organization.

The difference between managers and employee ambassadors

Imogen Hitchcock: The most effective ambassadors often aren't in leadership positions. They are informal leaders who embody the culture of the business. We must harness the power of bottom-up communications too.

Discovering and activating employee ambassadors

Jonathan Davies: How do you find these ambassadors?
Imogen Hitchcock: We need employees who believe in the ambassador program—not those mandated by bosses. The best ambassadors self-select.

Measuring the impact of employee ambassadors

Jonathan Davies: What’s the business case for ambassadors?
Imogen Hitchcock: Engaged employees are happier and more productive. We need to link engagement to business objectives.

The role of Internal Comms in creating employee ambassadors

Jonathan Davies: How can we define the role of Internal Comms?
Imogen Hitchcock: We must help people feel good about doing their job and become advocates for the organization.

Communicating employee ambassador initiatives to leaders

Imogen Hitchcock: We need to show leaders the common goal; we all want the business to succeed. Engage them in understanding the ambassador program.