Podcast: Embracing upcoming Internal Communications technology

Jonathan Davies

23 mins read

Table of Contents

The future and technology go hand-in-hand. The combination usually evokes mixed feelings: some fear it and stick to the status quo in an attempt to avoid it, and for others, it means a better future – one they look forward to.

In any case, the future is unknown, and we better be prepared for what it brings, when it brings it. Today Internal Communications consultant Gary Ross joins us all the way from Chicago to talk about the future of Internal Comms technology and its impact on an organization.

You can take notes while you listen or watch our podcast episode below. Scroll down to read the full transcript in case you prefer reading. Enjoy tuning in!

The Internal Communication Podcast - Episode 18 from Happeo on Vimeo

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Jonathan Davies: Alright, welcome. We're back here for another episode of the Internal Communications podcast! Today we are joined by my friend from across the far seas of the pond, it's Gary Ross, ladies and gentlemen. Gary and I got in touch, because we were talking about what the immediate future of Internal Comms looks like.

Before we were talking about the future of Internal Comms, and we would look very far ahead and all of these things, and Gary takes a little bit more of a pragmatic approach looking at what basically the next five years are going to be like. He has a couple of views that I think everybody will find really interesting specifically touching on Internal Communications technology.

But as always, before I start rumbling off completely about what it is that we want to talk about, because I get to geek out about Internal Comms again, Gary, please introduce yourself to our audience. Who is it that they are listening to?

Gary Ross: Hey, Jonathan, thank you so much for having me! This is great. Really looking forward to the conversation.

My name's Gary Ross. I am an Internal Communications consultant, coach, and trainer based in the Chicago area. I've been doing Internal Communications for quite a while now and have really become a lot more passionate about it.

I see Internal Communications as one of the few places in business where you can benefit the organization and the individuals working in it simultaneously. Good Internal Communications help individuals understand their company better and explain it to their families while also benefiting the organization with an engaged and informed workforce.

Jonathan Davies: Nice, I think we completely share views there. Interestingly enough, when we first started this podcast, we would very much touch upon “Okay, Internal Comms needs to kick itself up the rear. It needs to go into the future.” Here we are, and we’ve had to adjust because a pandemic just randomly decided to go loose on the world.

How does Internal Comms technology keep workforces together during the pandemic?

One of them was, as you mentioned as a topic specifically, Internal Comms technology. When it comes to all of the technology that we're dealing with, what are your first thoughts?

Gary Ross: The pandemic has made many of us work remotely, and technology has enabled that. We’ve seen firsthand why seamless, comprehensive technology tools for Internal Communication are important. They’re literally helping tie workforces together in real-time.

The clear demonstrated need for Internal Communications gives us a strong case for budget requests to implement these essential tools.

Jonathan Davies: I completely agree. Some people think that once the pandemic is over, it will be business as usual. However, it’s more likely we’ll experience a mix between remote and in-office work.

Adopting digital technology

Gary Ross: There’s a spectrum of comfort regarding technology among internal communicators. Some are early adopters, while others may need guidance to adapt.

Technology works best when adopted organically within an organization, where it’s made available and the benefits are self-evident. Departments like IT or HR often lead this adoption.

Jonathan Davies: I really like that approach. We should be facilitating communication, not just enforcing it. Spotlights should be put on departments that demonstrate successful technology usage.

Strategizing the use of various channels

Gary Ross: We can strategically assess the effectiveness of our channels and determine which communication methods yield the best results. The imperative to master these digital communications is far greater than before due to the remote workforce.

Jonathan Davies: Exactly! Communication feedback mechanisms are vital to gauge success in this digital age.

Engaging with interaction and measuring behavior across digital channels

Gary Ross: Internal communications must engage employees regularly. We’re noticing fatigue from surveys leading to frustration if no action is taken. It's crucial to act upon feedback.

Jonathan Davies: On the 17th of November, we're organizing a webinar together with Anna Tolly where we explore strategies for 2021. The importance of measuring and improving internal communications can’t be overlooked.

Extending employee lifetime value

Gary Ross: Employee lifetime value is vital for organizations. It measures the revenue generated by an employee relative to their cost, which highlights the significance of retaining talent.

Leading the innovation in Internal Comms

Gary Ross: I’m focusing on providing training for Internal Communications professionals, emphasizing the importance of strategy in our work.

Jonathan Davies: Are you seeing the US catching up with Europe in terms of Internal Communications?

Gary Ross: I hope so. There’s a significant community and body of knowledge in the UK and Europe that we can learn from.

Understanding organizational weaknesses

Jonathan Davies: Diversity and inclusion in Internal Communications is another crucial area where collaboration can enhance both fields.

Gary Ross: Absolutely; Internal Communications can provide strategic advice on diversity initiatives to ensure authenticity and avoid backlash.

Why is the organic adoption of Internal Comms technology tools that important?

Jonathan Davies: So, the future of Internal Communications hinges on mastering new technology tools and supporting diversity and inclusion.

Gary Ross: Precisely! As strategic communicators, we must facilitate the organic growth of these initiatives while keeping a close eye on their success.

Jonathan Davies: Thank you so much, Gary! How can people reach you?

Gary Ross: You can find more information about me at www.insidecoms.com and discover available e-learning courses for Internal Communications professionals at plus.insidecomms.com.

Jonathan Davies: Fantastic! Let's continue sharing insights on Internal Communications and continue evolving together in this industry!