12 useful intranet KPIs your business should analyze in 2024

Jonathan Davies

14 mins read

Table of Contents

1. What are intranet KPIs?
2. What are intranet metrics?
3. 12 KPIs to measure intranet success
4. Going beyond intranet KPIs: the value of qualitative feedback

There’s so much buzz around the success of intranet solutions, but how can you actually measure this?

The focus of the new digital workspace is all based around improving employee experience, but that is a hard factor to quantify. With a lot of investors, customers, and other important people to report to, you need some hard facts to prove the success of your intranet software performance.

What is an intranet KPI?

An intranet KPI (Key Performance Indicator) is a specific outcome your intranet should realize in order to achieve bigger business goals.

What is an intranet metric?

An intranet metric is a measurement you use to track your intranet's activity and effectiveness. For these figures to be valuable or make sense, you will need to have a baseline to work from. Make sure when you perform your intranet needs analysis that you have an idea of your intranet KPIs so you can access the baseline you need to compare against after implementation. This will allow you to measure the increase or decrease in certain values and figures.

12 KPIs to measure intranet success

1) Employee satisfaction

Although this is the area that seems the most subjective area in measurable intranet KPIs, it is still a great way to measure an intranet platform success when you look for the right kind of figures. Employee satisfaction is important to conclude because this really is the purpose of implementing an intranet platform - to increase productivity by enhancing the employee experience.

How can this be measured?

Basic employee satisfaction surveys dispersed directly to employees will give you results on your intranet performance. Asking questions that will yield answers about intranet content, tools, design, UI, search engine, and overall efficiency can get you data, which you can turn into hard facts.

Example intranet KPIs:

• Employee satisfaction increased by 47% after implementing the new intranet software
• 26% of employees report that company-wide communication has improved
• 4 out of 5 employees say that the new intranet UI is easy to use and navigate
• 45% of employees say it is easier to collaborate with coworkers through new intranet tools.

2) Login numbers and usage time

To prove intranet software success, you need to prove that the system is relevant and frequently used by employees. Tracking how many users are logging in, how frequently they are doing it, and how long they stay connected will give you a solid indication of how engaged your employees are with your intranet software.

How can this be measured?

User logins and usage time can be tracked through intranet analytics built into your intranet software, or from an external intranet performance analysis tool, such as Google Analytics, which can be integrated into your system.

Example intranet KPIs:

• 87% of employees log in to the intranet platform daily
• 45% of employees stay logged in for over 5 hours
• Mobile app users log in 4 times per day
• A 37% increase in employee logins since implementation

Engagement and clicks

While tracking logins is a helpful tool, it doesn’t necessarily tell you if the users are actually engaging with the intranet software. They might be logging in, but are they interacting with the interface? This is where tracking number of clicks and comments comes in.

How can this be measured?

• Tracking employees' comments on news, blogs, or other content
• Tracking the “like” or reaction clicks
• Tracking internal tagging of coworkers
• Tracking email or article CTR (click-through rates)
• Tracking users editing and creating content

Example intranet KPIs:

• 11 employees are creating original content on the intranet
• Internal communication and collaboration have increased by 58%
• 78% of users are interacting with the intranet platform for over 5 hours daily
• 4 out of 5 employees are socially engaging with one another on the intranet platform

4) Reduced business costs

Seeing an increase in employee engagement and communications might be an obvious benefit to implementing an intranet, but an increase in productivity usually correlates with a decrease in business costs.

How can this be measured?

• Tracking employee time spent on administrative tasks such as payroll, time management, employee documentation
• Tracking printing costs
• Tracking time spent on installation efforts
• Tracking IT time spent responding to employee concerns
• Tracking travel expense budgets

Example intranet KPIs:

• Printing costs were cut by 18% after intranet implementation
• Time spent by IT attending to employee concerns decreased by 43%
• $390 saved by cutting 20 hours from internal meetings
• Travel expense budget reduced by $50,000 after intranet implementation

5) Turnover rates

The employee turnover rate aligns with the theme of employee satisfaction. Intranet platforms are really a system and service to the employees, so if they are functioning well, employees will be pleased and content with their positions.

How can this be measured?

Turnover rates can be tracked through HR records. Try to look for connections between your internal communication KPI results and your turnover rates.

Example intranet KPIs:

• A 14% decrease in turnover rates after intranet implementation
• A 10% employee retention rate after intranet implementation
• A 13% decrease in employees who left the company due to internal communication difficulties

6) Employee reach

Researching and documenting the number of employees you can now reach through your improved intranet performance can prove intranet software success.

How can this be measured?

By tracking the number of unique visitors using the intranet platform and dividing that by your total number of employees for a specific time period (i.e. one month), you can get your total reach percentage.

Example intranet KPIs:

• In the month of May, we had 3,000 out of 4,200 unique visitors to the intranet for a 71% reach.
• 35% more remote workers are logging in daily
• In one week we had 5,000 visits from 50 unique visitors for a total of 100 average visits per employee
• 273 employees are using the mobile app when out of the office

7) Increase in sales

Easy access to information in your sales team will most likely result in an increase in productivity so they can turn out sales faster and more efficiently.

How can this be measured?

• Tracking sales and comparing them to pre-intranet sales
• Sales team surveys and feedback on the overall productivity
• Time spent closing a sale

Example intranet KPIs:

• Sales increased by 40% after intranet implementation
• ⅔ of Sales employees state an increase in collaboration
• Average time to close a sale decreased by half
• 90% of Sales employees are interacting with the intranet software daily

8) Productivity and time

How can this be measured?

• Tracking the search engine and time spent searching for documents
• Tracking call-outs made to IT
• Tracking specific employee tasks and their completion time (before and after intranet)

Example intranet KPIs:

• Total monthly hours spent on submitting expense reports decreased by 25%
• Typical response time is 14 minutes, compared to 27 minutes before the intranet
• 45 fewer calls made to IT last month concerning the intranet

9) Advocacy

How can this be measured?

• Tracking the number of external shares to social media from the intranet
• Conducting employee survey to measure how likely they are to share news or promote the company

Example intranet KPIs:

• 3,000 employees shared company articles on their personal social media pages last month
• 43% of employees state they would personally share an article or company news to help promotion efforts

10) Employee adoption

How can this be measured?

• Tracking intranet tools and application use
• Tracking metrics between multiple locations to prove overall adoption

Example intranet KPIs:

• 4 out of 5 employees have completed their profiles and update them regularly
• 68% of user-generated intranet content is from the past three weeks

11) Marketing boost

How can this be measured?

• Tracking employee shares from intranet content to social media
• Tracking leads, clients, or sales based on those clicks

Example intranet KPIs:

• 86 external clicks from employees’ social media shares
• Customer base increased by 5%, with 23% of those customers reporting they found us through a social media post

12) Amount of user-generated content

How this can be measured?

• Tracking employee-generated content across the platform
• Tracking trending topics

Example intranet KPIs:

• Employee-generated content has increased by 45% after implementation
• Time spent creating content has decreased by 12%

Beyond intranet KPIs: the value of qualitative feedback

Despite the fact that we just gave you a whole list of ways to measure the success of your intranet solution, we want to end it with this thought - quantitative metrics are not everything. Yes, they are important to prove and report the success of your company and your intranet software, but what really matters in your intranet success is that the internal workings and communications of your day-to-day business have improved.

Gather and add user stories.

Adding intranet user stories can give context to the numbers and provide a holistic view of your intranet’s performance and impact.

Set an internal definition of the ideal employee experience.

At the beginning of your intranet platform journey, decide what you want your users to get out of this new software.

Provide follow-up to boost satisfaction.

When you send out a survey or receive a complaint about your intranet’s performance, be sure to follow up with employees.

Build relationships.

One of the huge benefits of internal communication improvements is the increased quality of workplace relationships.